As Senior Vice President Finance and Chief Strategy Officer, Reid oversees the Treasury, Fleet Management, and Corporate Strategy & Transformation departments. Collectively, these Teams focus on short- and long-term value creation. Reid is responsible for the overall Company strategy, fleet strategy and transactions, capital allocation strategy, and tracking and reporting on Southwest’s overall transformation initiatives.
The core of Reid’s experience at Southwest has been in Financial Planning & Analysis (FP&A) and Corporate Strategy. Reid has also led departments such as fuel operations and supply, environmental sustainability, and innovation – which also included the enterprise data science and continuous improvement functions. Before joining Southwest, he was a Principal in Oliver Wyman's aviation practice, where he advised companies on strategic, commercial, and operational issues.
Reid holds a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania, where he earned concentrations in finance, management, and entrepreneurship—as well as a minor in psychology. He is married to his high school sweetheart, Mary Virginia, and together they are the proud parents of three children. In his spare time, Reid loves spending time with his family, being an active member of his church, mountaineering, training, reading, playing guitar, and supporting the Arkansas Razorback football team.